With humility and respect
Although boats, fish pens, and technology have changed a lot since my father’s days, our way of thinking has stayed the same. Ever since my grandfather pulled up his first fish, we have been dedicated to learning from our surroundings and taking care of the resources we have been given. We continue to treat the fjord with humility and respect so that what we have can be passed on to future generations.
This is where we live and work. Our proximity to the fish, our commitment to care for nature and the knowledge we have accumulated means that we can produce salmon of the highest quality, in a sustainable way: salmon that we have put all of our pride into, for generations.